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Bing Debuts Social Search with New Facebook Integration

Speaking of social search and “filter bubbles”, Bing has some news today…

Microsoft’s search engine Bing is going to make Facebook a very deeply integrated factor in helping to create a true “decision engine” to search the Web with help from the wisdom of the crowds.

Essentially, Bing is going to tie its search results to the Facebook social graph. This will come as a blow to Google and its +1 initiative. Where Bing will be able to take existing “likes” from friends and integrate them into search, Google +1 has to be added from within search results before someone even clicks on a page. Google’s biggest rivals are teaming up to try and make the Mountain View giant irrelevant in the future of social search.

Click through above to read more at RWW.

Filed under privacy search engine optimization social search SEO bing facebook

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Google takes on Facebook’s ‘Like’ as they continue to battle for control of data about user preferences and recommendations.

Click +1 to publicly give something your stamp of approval. Your +1’s can help friends, contacts, and others on the web find the best stuff when they search.

And Rob Diana is probably right when he says that +1 is just the beginning.

In terms of search engine optimization, this continues the move towards social media integration in search results and I’m assuming that the more +1’s your organizational site gets, the higher it will appear in the search rankings.

Filed under SEO google search engine optimization +1 social search

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Google socializes search further, redesigns navigation bar

Google searches will reflect more of what your friends know. The Mountain View, Calif., company is expanding its “social search” feature to show additional links created or shared by friends and make them easier to spot.

As its blog post explained yesterday, Google will no longer confine those social results — for example, Twitter updates or blog posts by friends — to a section at the bottom of a search page. (You still have to be signed in to the site to use this.) And instead of being limited to connections publicly displayed in your Google Profile, such as your Twitter account, social search — introduced in October of 2009 — can now benefit from connections you list privately in a new section of your Google Account. Google will also suggest that you add these accounts if it spots a username matching yours at sites like LinkedIn.

Google’s blog post doesn’t say this outright, but this move is best read as a defensive move by Google, part of its ongoing struggle to scrub search-optimized but uninformative “content farm” pages from its results. If you assume that friends don’t point friends to content farms, then a smart Web search ought to favor results from the people you know.

That does make it a little strange, as Danny Sullivan observes in a post at Search Engine Land, that Google’s upgraded social search leaves out the biggest social site of them all: Facebook. Other sites already offer Facebook-informed results — Microsoft’s Bing, for example, added this option in October.

Filed under google SEO search engine optimization social media marketing social search

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Google confirms social network data plays role in search ranking

Matt Cutts, a Google software engineer, confirmed Twitter and Facebook data is used to a certain degree to calculate ranking for pages in search engine results, most commonly, Realtime Searches.The information is used to analyze information such as author and creator reputations, authority, and overall status.In a statement provided by Cutts, on the Google Webmaster Central Channel, as of December 2010, “We do use Twitter and Facebook links in ranking as we always have in our web search rankings, but in addition we’re also trying to figure out a little bit about the reputation of an author or creator on Twitter or Facebook.”

In summary, there seems to be a new and additional methodology to building backlinks and page ranking for websites via authoritative social media connection. Activities like tweeting, retweeting, and status ranking like Twitter Rank, Social Rank, or Author Rank are all contributors to calculating a page’s quality and rank among search engines like Google and Bing. In light of this information, the process of page ranking does not mean Twitter and Facebook is suddenly the answer to getting the best ranking. However, because this information is calculated and used to some degree according to relevance, social media is certainly an area of focus and concentration in the development of marketing strategy.

Filed under Facebook SEO Search Engine Optimization Twitter Web social search