Posts tagged social networks
Posts tagged social networks
Today Facebook begins the roll out of “Page Post Targeting Enhanced” allowing Pages to target their posts to segments of fans with certain genders, ages, Likes, and other characteristics so they can tailor market messages to specific audiences.
Social Media Posting Guide by Craig Van Korlaar is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
Here’s how to shape your new page around photos and images that engage and motivate your community…
Hardcore Pinterest users, do these words from the TOS terrify you? Perpetual. Irrevocable. Transferable. Royalty-Free…and Otherwise Exploit.
Likewise, this Mashable guide for small businesses works for nonprofits as well.
As with any other platform, there are pros and cons to consider. But with the popularity of Tumblr and the ease of setting up, customizing and maintaining your blog, we suggest you at least check it out — there’s a very engaged Tumblr audience waiting to see your content. Here are some tips to help you get started.
(via Class Acts Arts)
Mashable’s Pinterest tips for companies are useful for nonprofits as well.
“Here are some tips for navigating Pinterest, along with a rundown of how various companies are already using the visual social network.”
via Beth Kanter: “This is an insanely useful page for developing a social media strategy - links to really well curated blog posts.”
Report Excerpt: A sample of findings from the 2011 report
Facebook is Still on Top
Nine of out ten (89%) of nonprofits (all sizes) report having a presence on Facebook. Twitter has the 2nd highest adoption rate with 57% of nonprofits indicating they have an account on this micro-blogging site.
Average Community Size is Up
The average Facebook fan base for nonprofits is up 161% in 2011 to 6,376 members.
Master Social Fundraisers Come in All Sizes
Small nonprofits ($1 to $5MM annual budget) make up 30% of the organizations who raised $100,000 or more on Facebook over the last 12 months. Called “Master Social Fundraisers”, these super savvy fundraisers touted an average Facebook community size of nearly 100K members (99,911).
Enviro/Animal Welfare & International Service Organizations Outpace the Sector
Slicing the survey results along nonprofit vertical sector, Environmental/Animal Welfare recorded the highest average Facebook community size – 8,490. International Service groups reported the highest adoption rate of Facebook (97%) and 4 times (7,630 followers) the industry average Twitter base.
*defined as the “highest earning nonprofits”
Today, in the buildup to its f8 conference, Facebook is rolling out another key new feature: a one-way follow model called Subscriptions. It’s sort of like Twitter, sort of like Google+, and
it massages one of the service’s biggest pain points for users who have a lot of friends (or who want to share their status updates broadly).
Here’s how it works. As you browse around the site, you’ll notice that some users have a button at the top of their profile that says ‘Subscribe’. Click it, and you’ll start seeing that user’s status updates in your News Feed, just as if you were their Facebook friend. But there’s a big difference: unlike normal Facebook friends, the people you subscribe to don’t have to approve your subscription request, and there’s no limit on how many people can subscribe to any given user.
Facebook says the feature will appeal to anyone looking to reach a broader audience, like journalists, artists, and political figures. To start sharing your own posts publicly, head to the new tab beneath your profile photo that says Subscriptions. Click it, and you’ll have the option to broadcast your public updates to anyone who has subscribed to you. Note that you’ll only syndicate updates that are marked Public; updates shared with Friend Lists won’t be seen by your subscribers.