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Posts tagged search engine optimization

3 notes &

Bing Debuts Social Search with New Facebook Integration

Speaking of social search and “filter bubbles”, Bing has some news today…

Microsoft’s search engine Bing is going to make Facebook a very deeply integrated factor in helping to create a true “decision engine” to search the Web with help from the wisdom of the crowds.

Essentially, Bing is going to tie its search results to the Facebook social graph. This will come as a blow to Google and its +1 initiative. Where Bing will be able to take existing “likes” from friends and integrate them into search, Google +1 has to be added from within search results before someone even clicks on a page. Google’s biggest rivals are teaming up to try and make the Mountain View giant irrelevant in the future of social search.

Click through above to read more at RWW.

Filed under privacy search engine optimization social search SEO bing facebook

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Fine-Tuning WordPress for SEO
While WordPress has top-notch SEO features out of the box, there a  handful of things you can enhance to achieve even better SEO.  The  following are some basic tips on how to fine-tune your WordPress site to  attain improved search engine results ranking.

Click through for in-depth instructions on the following (by Adam Heitzman, posted on Six Revisions):


Permalink Structure for URLs


Title Tags


Meta Tags


Use noindex Meta Tag for Duplicate Pages


Use HTML Headings Properly


Use an XML Sitemap

Fine-Tuning WordPress for SEO

While WordPress has top-notch SEO features out of the box, there a handful of things you can enhance to achieve even better SEO.  The following are some basic tips on how to fine-tune your WordPress site to attain improved search engine results ranking.

Click through for in-depth instructions on the following (by Adam Heitzman, posted on Six Revisions):

  • Permalink Structure for URLs

  • Title Tags

  • Meta Tags

  • Use noindex Meta Tag for Duplicate Pages

  • Use HTML Headings Properly

  • Use an XML Sitemap

Filed under SEO search engine optimization wordpress

3 notes &

Google takes on Facebook’s ‘Like’ as they continue to battle for control of data about user preferences and recommendations.

Click +1 to publicly give something your stamp of approval. Your +1’s can help friends, contacts, and others on the web find the best stuff when they search.

And Rob Diana is probably right when he says that +1 is just the beginning.

In terms of search engine optimization, this continues the move towards social media integration in search results and I’m assuming that the more +1’s your organizational site gets, the higher it will appear in the search rankings.

Filed under SEO google search engine optimization +1 social search

61 notes &

Game Over for Content Farms

soupsoup:

Google changes its algorithm on a regular basis, but most changes are so subtle that few notice. This is different. Google says the change impacts 12% (11.8% is the unrounded figure) of its search results in the US , a far higher impact on results than most of its algorithm changes. The change only impacts results in the US. It may be rolled out worldwide in the future.

While Google has come under intense pressure in the past month to act against content farms, the company told me that this change has been in the works since last January.

Filed under seo search engine optimization google

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Google socializes search further, redesigns navigation bar

Google searches will reflect more of what your friends know. The Mountain View, Calif., company is expanding its “social search” feature to show additional links created or shared by friends and make them easier to spot.

As its blog post explained yesterday, Google will no longer confine those social results — for example, Twitter updates or blog posts by friends — to a section at the bottom of a search page. (You still have to be signed in to the site to use this.) And instead of being limited to connections publicly displayed in your Google Profile, such as your Twitter account, social search — introduced in October of 2009 — can now benefit from connections you list privately in a new section of your Google Account. Google will also suggest that you add these accounts if it spots a username matching yours at sites like LinkedIn.

Google’s blog post doesn’t say this outright, but this move is best read as a defensive move by Google, part of its ongoing struggle to scrub search-optimized but uninformative “content farm” pages from its results. If you assume that friends don’t point friends to content farms, then a smart Web search ought to favor results from the people you know.

That does make it a little strange, as Danny Sullivan observes in a post at Search Engine Land, that Google’s upgraded social search leaves out the biggest social site of them all: Facebook. Other sites already offer Facebook-informed results — Microsoft’s Bing, for example, added this option in October.

Filed under google SEO search engine optimization social media marketing social search