Posts tagged marketing
Posts tagged marketing
Per Idealware’s share on Facebook, this is geared to business but is still very useful for us nonprofits! Tons of resources linked here.
So how do you get your Page started? And how do you get more people to Like your Page? What are the best ways to use Facebook and how can you measure your progress?
The questions go on and on, and I’m about to answer A LOT of them, with a little help from some friends.
The study finds an explosive 81% growth in mobile email viewership. While mobile email viewership is expected to continue to increase, webmail and desktop viewership isn’t going away. People are consuming email anywhere and everywhere they are – at home, in the office and on the road. The leading platform for viewing email is webmail with 48% of the total. Desktop use is a little more than 36% of views with mobile access coming in around 16%. When it comes to desktop access, Outlook (with all versions of that platform combined) owns 63% of the views. The 81% growth in the accessing of email via a mobile device comes at the expense of webmail access, with desktop use remaining steady.
What is critical for marketers to know is that with the introduction of the tablet, the definition of mobile changed permanently. As tablet use becomes more common, new kinds of email experiences in new places and times are now available to consumers. Marketers need to adapt to the ways consumers are viewing content as an important part of staying ahead of the curve.
Mobile Email Marketing 101
from Blue Sky Factory
The 5 Key Tools for Effective Facebook Marketing
(by Justin Kistner of Webtrends and Dan Zarrella of HubSpot, via Slideshare)
After working with many companies on Facebook marketing, teaching many students, and speaking with many audiences, I’ve discovered some common mistakes that hold companies back from getting results. If you want to get better Facebook fan page marketing results, check this list and find out whether you’re making any of these mistakes…
Nonprofit marketing can be an overwhelming job, but it’s one that you can make much easier by using a handful of simple tools, including a Graphic Design Style Guide.
A graphic design style guide puts in writing all the various decisions you’ve made about how things should look both in print and online. While many of the same decisions will be reflected in a Cascading Style Sheet (CSS), they are not the same document. A CSS is written in code for your website, producing a consistent look across your web pages; a graphic design style guide is written for humans to read, especially those who aren’t familiar with code or even technical design terms!
Here are the kinds of decisions that should be on your graphic design style guide …
- Fonts, Sizes and Styles
- Color Palette
- Logo and Name Usage
Click through the link above to read more detail on each of Kivi’s suggestions.
Olivier Blanchard, “stating the obvious”:
1. “Social” is something you are, not something you do.
2. You cannot outsource customer relationships to an agency.
3. A blog is just a blog. It isn’t a magical trust and influence publishing converter for the web.
4. Marketing on social media channels isn’t “social.” It is just marketing.
5. Transparency isn’t just a word. If you don’t intend to practice it, don’t preach it.
6. Change management, not social media tools and platforms, is at the crux of social media program development.
7. People are more important than technology. Hire people who care about other people.
8. Social media should not be managed by Marketing anymore than your phones should be managed by Sales.
9. Shut up and listen.
10. Any consultant, “thought leader,” agency or partner who doesn’t tell you these things isn’t fit to be consulted on the subject.
Be sure to click through and read more on each of these.
In the time it takes you to read this sentence, 3 new blogs will have come into existence. There can be no doubt that the world wide web in general, and social media sites in particular, are becoming more crowded and more competitive every second. The result? Standing out from the crowd is getting harder and harder.
Social media marketing is both necessary and extremely challenging. Blogs are an integral part of SEM, but simply building one isn’t enough. You need to get people to read what you write!
That being said, there are myriad resources that have become available which can help you promote and measure the success of your blog. [Linked from the title above] you will find a definitive guide to some of the best resources online.