Nonprofit web design tips and more from CEDC

Posts tagged google

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Content Experiments: A/B Testing with Google Analytics

Content Experiments helps you optimize for goals you have already defined in your Google Analytics account, and can help you decide which page designs, layouts and content are most effective.

Filed under A/B testing google analytics optimization

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Why are companies defecting from Google Maps? Google Maps is starting to see some high-profile defections. The first was Foursquare, which revealed last week it was dropping Google Maps from its Web-based offering. This week, Foursquare was joined by Apple, which has abandoned Google Maps in iPhoto for iOS…Why are high-profile companies defecting from Google Maps? What are the alternatives, and how do they stack up?

Why are companies defecting from Google Maps?

Google Maps is starting to see some high-profile defections. The first was Foursquare, which revealed last week it was dropping Google Maps from its Web-based offering. This week, Foursquare was joined by Apple, which has abandoned Google Maps in iPhoto for iOS…Why are high-profile companies defecting from Google Maps? What are the alternatives, and how do they stack up?

Filed under google maps apple foursquare openstreetmaps

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Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI

Nonprofits that use Pay Per Click advertising may be interested in this item about negative keywords to reduce clicks from unrelated queries (and save budget):

One of my guilty pleasures is looking through the search query reports (SQR) of an AdWords campaign for the cringe-worthy search queries that led to someone clicking on a PPC ad. Really Google? You felt that goat transportation cost was related to my keyword of freight costs? Or that a babe cam search should show my ad for digital camera? Sadly, these matches and worse can happen if you lack proper negative keywords.

Filed under google PPC advertising keywords AdWords nonprofit

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Quick tip: generate a QR code very simply using the Goo.gl URL shortener. Input your URL (with analytics data codes appended to the URL, if desired) and then add .qr to the end of the resulting short URL. Voila! Example: For the short URL goo.gl/j5gKT, simply add the .qr to the end: goo.gl/j5gKT.qr (click to see the resulting QR code) I imagine this could all be accessed programmatically as well, via goo.gl’s API, if you need to generate a lot of QR codes and don’t want to do it by hand… HT Gregory Heller on an email listserve

Quick tip: generate a QR code very simply using the Goo.gl URL shortener. Input your URL (with analytics data codes appended to the URL, if desired) and then add .qr to the end of the resulting short URL. Voila!

Example: For the short URL goo.gl/j5gKT, simply add the .qr to the end: goo.gl/j5gKT.qr (click to see the resulting QR code)

I imagine this could all be accessed programmatically as well, via goo.gl’s API, if you need to generate a lot of QR codes and don’t want to do it by hand…

HT Gregory Heller on an email listserve

Filed under goo.gl google URL shortener qr codes API

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Google is getting more social, and its web analytics tools are no exception; Google Analytics and Google Webmaster Tools have added new tools for tracking the impact of tweets, likes, +1s & more on your website’s traffic.

Google is getting more social, and its web analytics tools are no exception; Google Analytics and Google Webmaster Tools have added new tools for tracking the impact of tweets, likes, +1s & more on your website’s traffic.

(Source: twitter.com)

Filed under google Social tools analytics tools