Posts tagged google
Posts tagged google
We were wondering if (besides being safer) running your entire site on HTTPS would give an SEO boost. Looks like the answer is yes.
Content Experiments helps you optimize for goals you have already defined in your Google Analytics account, and can help you decide which page designs, layouts and content are most effective.
Google Refine is a power tool for working with messy data, cleaning it up, transforming it from one format into another, extending it with web services, and linking it to databases…
Google Maps is starting to see some high-profile defections. The first was Foursquare, which revealed last week it was dropping Google Maps from its Web-based offering. This week, Foursquare was joined by Apple, which has abandoned Google Maps in iPhoto for iOS…Why are high-profile companies defecting from Google Maps? What are the alternatives, and how do they stack up?
Nonprofits that use Pay Per Click advertising may be interested in this item about negative keywords to reduce clicks from unrelated queries (and save budget):
One of my guilty pleasures is looking through the search query reports (SQR) of an AdWords campaign for the cringe-worthy search queries that led to someone clicking on a PPC ad. Really Google? You felt that goat transportation cost was related to my keyword of freight costs? Or that a babe cam search should show my ad for digital camera? Sadly, these matches and worse can happen if you lack proper negative keywords.
Quick tip: generate a QR code very simply using the Goo.gl URL shortener. Input your URL (with analytics data codes appended to the URL, if desired) and then add .qr to the end of the resulting short URL. Voila!
I imagine this could all be accessed programmatically as well, via goo.gl’s API, if you need to generate a lot of QR codes and don’t want to do it by hand…
HT Gregory Heller on an email listserve
Shared on Google+ with this caption: “Observe the observer: Here you can see how Google sees you.”
Google is getting more social, and its web analytics tools are no exception; Google Analytics and Google Webmaster Tools have added new tools for tracking the impact of tweets, likes, +1s & more on your website’s traffic.
It’ll be interesting to see more of Google+ as they unroll it. Click through to see a demo of current features in the limited release.