Posts tagged Tumblr
Posts tagged Tumblr
Likewise, this Mashable guide for small businesses works for nonprofits as well.
As with any other platform, there are pros and cons to consider. But with the popularity of Tumblr and the ease of setting up, customizing and maintaining your blog, we suggest you at least check it out — there’s a very engaged Tumblr audience waiting to see your content. Here are some tips to help you get started.
(via Class Acts Arts)
Our nonprofit’s main Twitter account was just upgraded because Twitter was willing to release an inactive account that appeared to be simply squatting on our acronym — @cedc. In order to take advantage of that, we had to release the name we had been using back to public availability. Even though we’ve been trying to use custom subdomains to reference our Twitter account on printed materials, links from our site, and so on — so we can simply change where the subdomain points to without causing a major headache — we were a little apprehensive about just letting it go. We decided to pick that account name back up for our Tumblr stream’s Twitter account and dump the one we had been using for this purpose instead.
We’d love to get some examples and recommendations on ways that nonprofits are using Tumblr successfully — can you point us to some of your favorites?
We’re soft launching our newly upgraded site and would love to get your feedback! In the next weeks we’re going to be going through to make sure we’ve squashed any bugs and then as part of the “official launch” we hope to:
Not long ago, I saw a reference on Twitter to a clever illustration of either Wolverine or one Batman looking at another. I clicked through to a Tumblr page, where someone had reblogged it from someone else on Tumblr, who had reblogged it from someone else, and so on.
I wanted to send a quick note of appreciation to the artist, and have a look at some of her or his other work. But there was no credit to the person who created it. It was only after a dive into Google that I found the original artist: the brilliant Olly Moss. (Really – you have to see the illustration.) Others have also identified him, and credit is gradually rippling outward. (Interestingly, his blog is on Tumblr, too.)
But much of that huge initial viral wave passed him by — as it so often does on Tumblr, Posterous and their less-well-known short-form-blogging cousins. Those platforms are designed to make it quick and easy to share media… and even easier to reblog it.
Spend enough time on Tumblr, though, and you’ll notice something is often missing from the photos, cartoons, videos and Photoshopped gags that populate so many of its pages: attribution.
We’re still fairly new to Tumblr so I have a question on etiquette. Yesterday I posted something that I found interesting and which I thought would be interesting to nonprofits with an online presence (one of the primary audiences for this blog). I received a reply very quickly indicating (among other things) that this person wasn’t “a giant fan of reblogging”.
I realize that on the face of it, this is simply an expression of personal preference (which is fine), but it got me to wondering about the etiquette of reblogging in general and on Tumblr in particular. I’d love to hear any thoughts or feedback you may have.
First of all, my understanding of Tumblr.
It seems that Tumblr is, to some degree, a cross between Twitter and Delicious. At least that’s how I’ve been viewing it. It’s got it’s own social element (optionally integrated with Twitter to varying degrees), it seems to be primarily links and reblogs and richer media, and is more like a collection of things you’ve seen that you might like to look at again sometime. Most (although not all) of the meatier, original material is off-site on a “real” blog. So we are testing the waters on Tumblr as a way of collecting worthwhile and relevant links and sharing them with nonprofits (and anyone else) who are interested.
Then, my understanding of reblogging.
I understand there is a certain stigma to ‘reblogging’ thanks to unscrupulous content farms and site scrapers who take content wholesale and publish it as their own (although a version of the “Reblog” is a central feature of Tumblr, just as “Retweeting” is central to Twitter). Here are the rules that I’ve been developing as I go:
In my mind, someone sharing an excerpt and a link to your content (which is off of Tumblr) is a win-win. If I’m missing something, please let me know, but here’s how I see it:
What do you think? Am I missing anything?
Tumblr lets you fully customize the appearance of your blog by editing your theme’s HTML code. This is only recommended for users comfortable hand-coding HTML. If you’re not, there are hundreds of great themes to choose from in the Theme Garden!
We should also add, if you’re not (and the site you’re working on is for a non-profit), feel free to contact us. We may be able to help you.