Posts tagged Social tools
Posts tagged Social tools
Today Facebook begins the roll out of “Page Post Targeting Enhanced” allowing Pages to target their posts to segments of fans with certain genders, ages, Likes, and other characteristics so they can tailor market messages to specific audiences.
The Complete Social Media Sizing Cheat Sheet
Fortunately, we’ve got you covered with a one stop shop for all of your social media sizing headaches – just go ahead and right-click save this bad boy into your documents and never get stuck with pouring through search results for the correct Facebook cover photo size again.
Social Media Posting Guide by Craig Van Korlaar is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
Here’s how to shape your new page around photos and images that engage and motivate your community…
Hardcore Pinterest users, do these words from the TOS terrify you? Perpetual. Irrevocable. Transferable. Royalty-Free…and Otherwise Exploit.
Amy Sample Ward: There are so many tools out there and so many different options pulling us in so many directions that I’ve found many organizations, especially very small organizers, can feel like they are getting tied up in knots. The goal of this webinar was to provide some baseline tools to help manage the incoming and the outgoing content across all channels an organization may be using to communicate and connect.
Likewise, this Mashable guide for small businesses works for nonprofits as well.
As with any other platform, there are pros and cons to consider. But with the popularity of Tumblr and the ease of setting up, customizing and maintaining your blog, we suggest you at least check it out — there’s a very engaged Tumblr audience waiting to see your content. Here are some tips to help you get started.
(via Class Acts Arts)
Mashable’s Pinterest tips for companies are useful for nonprofits as well.
“Here are some tips for navigating Pinterest, along with a rundown of how various companies are already using the visual social network.”
via Beth Kanter: “This is an insanely useful page for developing a social media strategy - links to really well curated blog posts.”
Report Excerpt: A sample of findings from the 2011 report
Facebook is Still on Top
Nine of out ten (89%) of nonprofits (all sizes) report having a presence on Facebook. Twitter has the 2nd highest adoption rate with 57% of nonprofits indicating they have an account on this micro-blogging site.
Average Community Size is Up
The average Facebook fan base for nonprofits is up 161% in 2011 to 6,376 members.
Master Social Fundraisers Come in All Sizes
Small nonprofits ($1 to $5MM annual budget) make up 30% of the organizations who raised $100,000 or more on Facebook over the last 12 months. Called “Master Social Fundraisers”, these super savvy fundraisers touted an average Facebook community size of nearly 100K members (99,911).
Enviro/Animal Welfare & International Service Organizations Outpace the Sector
Slicing the survey results along nonprofit vertical sector, Environmental/Animal Welfare recorded the highest average Facebook community size – 8,490. International Service groups reported the highest adoption rate of Facebook (97%) and 4 times (7,630 followers) the industry average Twitter base.