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Posts tagged Social tools

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2011 Nonprofit Social Network Benchmark Report

Report Excerpt: A sample of findings from the 2011 report

Facebook is Still on Top
Nine of out ten (89%) of nonprofits (all sizes) report having a presence on Facebook. Twitter has the 2nd highest adoption rate with 57% of nonprofits indicating they have an account on this micro-blogging site.  
Average Community Size is Up
The average Facebook fan base for nonprofits is up 161% in 2011 to 6,376 members.          
Master Social Fundraisers Come in All Sizes
Small nonprofits ($1 to $5MM annual budget) make up 30% of the organizations who raised $100,000 or more on Facebook over the last 12 months. Called “Master Social Fundraisers”, these super savvy fundraisers touted an average Facebook community size of nearly 100K members (99,911).  
Enviro/Animal Welfare & International Service Organizations Outpace the Sector
Slicing the survey results along nonprofit vertical sector, Environmental/Animal Welfare recorded the highest average Facebook community size – 8,490. International Service groups reported the highest adoption rate of Facebook (97%) and 4 times (7,630 followers) the industry average Twitter base.

Filed under nonprofit Social tools social networks social media marketing report nten

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Google is getting more social, and its web analytics tools are no exception; Google Analytics and Google Webmaster Tools have added new tools for tracking the impact of tweets, likes, +1s & more on your website’s traffic.

Google is getting more social, and its web analytics tools are no exception; Google Analytics and Google Webmaster Tools have added new tools for tracking the impact of tweets, likes, +1s & more on your website’s traffic.

(Source: twitter.com)

Filed under google Social tools analytics tools

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LinkedIn best practices for nonprofit professionals and organizations

Holly Ross posted these best practices on the NTEN LinkedIn group and I thought I’d share them here as well. Here’s how she describes it: "My great colleague Bryan Breckenridge has just taken on the role of heading up LinkedIn services for nonprofits. He’s working to lower the barriers to nonprofits using LinkedIn services, starting with recruiting. More services will be available in the future."

Filed under linkedin Social tools social media marketing nonprofit