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Posts tagged Facebook

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The Complete Social Media Sizing Cheat Sheet
Fortunately, we’ve got you covered with a one stop shop for all of your social media sizing headaches – just go ahead and right-click save this bad boy into your documents and never get stuck with pouring through search results for the correct Facebook cover photo size again.

The Complete Social Media Sizing Cheat Sheet

Fortunately, we’ve got you covered with a one stop shop for all of your social media sizing headaches – just go ahead and right-click save this bad boy into your documents and never get stuck with pouring through search results for the correct Facebook cover photo size again.

Filed under facebook google+ twitter Social tools social media marketing

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Facebook Adds ‘Ethnic’ Tab to its Ad-Buying Platform

Beginning in the last quarter of 2011, Facebook gave marketers using its self-service ad-buying platform the option to target Latinos in the U.S. solely based on their ethnicity. This marks the first time Facebook has allowed marketers a direct means of targeting ethnic groups.

Currently the only subset option in the “ethnic” tab are “Hispanics,” other ethnic groups are expected to follow.

In the past ad buyers targeting Latinos had to play a guessing game using a combination of zip codes, Census data and designated market areas (DMAs) with a high concentration of Latinos to deliver the ads. They have also targeted users who have ‘liked’ Facebook pages of Latino-focused brands such as Univision, Telemundo, and CNN en Español.

Filed under facebook advertising ethnicity latino hispanic targeting

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How to ‘Like’ links as yourself on your nonprofit’s Facebook page
If you’ve been trying to “Like” links or other posts from a nonprofit  Facebook page that you are an administrator, you may have experienced  the way that Facebook treats those “Likes” as though they come from the  page instead of from your personal account. Fortunately the fix is quite  simple.

How to ‘Like’ links as yourself on your nonprofit’s Facebook page

If you’ve been trying to “Like” links or other posts from a nonprofit Facebook page that you are an administrator, you may have experienced the way that Facebook treats those “Likes” as though they come from the page instead of from your personal account. Fortunately the fix is quite simple.

Filed under facebook tips tutorial nonprofit