Cause Marketing Through Social Media: 5 Steps to Successful Online Campaigns
A free eGuide for corporations from your friends at Network for Good and Zoetica
This eGuide identifies the key questions your company should ask before initiating a cause marketing campaign and outlines the five steps to success. Recent online social good case studies, in addition to general cause marketing examples, provide recommendations for best practices and lessons learned to inform your next campaign. Further, this guide is summarized in a handy checklist to direct your campaign development.